Hand built algorithm highlighted as featured application on popular start page
New York, NY (September 29, 2009) — Snooth, the world’s largest wine site, today announced that its popular A-Z Wine Pairings application will now be featured on the front page of Yahoo!
Users can peruse thousands of recipes from leading publications such as Food & Wine, Cooking Light, Real Simple and Health, among others, and get automatically generated wine pairings based on each individual dish.
The app highlights the most popular recipes, pairings, and wines of the day, with links to purchase the corresponding bottle.
For example, for a Tomato-Chicken Pasta dish, Snooth’s digital sommelier recommended “Fontaleoni Vernaccia di San Gimignano 2007″ with the rationale, “This mineraly white offers nice acidity with a medium bodied feel, allowing it to partner perfectly with this meal.”
The functionality was hand built using Snooth’s database of the world’s wines and the decades of accumulated wine knowledge among Snooth’s employees, particularly that of Gregory Dal Piaz, Snooth’s Community Manager. Snooth’s expertise in systematically analyzing and categorizing wine data was transferred to analyzing and categorizing recipe data in order to create the complex pairing algorithm.
“This algorithm is an interesting combination of our backend tech functionality, as well as the human expertise of our resident wine guru Gregory Dal Piaz,” said Philip James, CEO of Snooth. “We’re trying to democratize the wine experience and make finding good wine easier, and now everyone has access to a top-tier sommelier with the click of button.”
Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 500,000 users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.
About Snooth
Snooth is the world’s largest wine site with over 500,000 monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.
Designed to be easy to use, users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.
Snooth’s massive database of 1 million wines and 2 million reviews, powers many third-party wine applications and functions as a central repository of wine data. Snooth is available on-the-go using its iPhone application.
Snooth was awarded the Model of Excellence by Infocommerce in 2008, and is the recipient of multiple medals from the Wine 2.0 trade organization. Snooth has garnered much press within the tech, wine and food spaces from publications including Forbes, Oprah, Techcrunch, Mashable, the Guardian, and many others.
Snooth’s team is comprised of experts in data management, user experience, and wine. Snooth’s advisors and investors include past and current management of Blue Fly, Price Grabber, Experian, Quigo, Inertia Beverage Group, and Global Wines and Spirits amongst others.
Please visit http://www.snooth.com for more information on the largest wine site in the world.
This week we’ve got a few exciting updates on the site. The first, and highest in profile, is a new section on our wine profile pages. As I continue to grow with my knowledge of wine, I find it’s very helpful to talk to someone who is further along in their journey. It is helpful to localize what I’m experiencing to hear someone else describe what they’ve grown to know.
On many of our wine profiles, you’ll now see a section that does just that. It tells you what to expect when you’re tasting the wine. I’m excited to use this to get a hint about what I might find in a new grape or new region’s wines.
Here’s an example of this section on a Napa Cabernet Sauvignon, certainly one of the distinctive and iconic wines of the world.
We’ve also made it possible for users to upload more than a single photo for any wine profile. If you’ve got a bottle shot of your own, you can now add that to the wine. This can be very helpful, especially when the current photo is blurry, or if you have a version of the bottle with a label from another country. The same wine can have different labels in different markets, so one image may not be enough information.
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…” by Derek F.